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Chinese Social Media

Unlike agencies that simply copy and translate, we create original, East Asia–native content in localised language that performs. Our campaigns are engineered to drive measurable volume across digital channels while elevating brand reputation and generating qualified inquiries that convert into customers.

 

OUR RESULTS

8.5 M+

Generated over 8.5 Million Impressions

0

Without paid sponsorships, our creative production reduces budget waste while maximizing impact.

10,000+

Generated 10,000+ inquiries through creative social media campaigns.

Rednote, Little Red Book

A first‑of‑its‑kind short‑form video campaign that led the social trend

A Mandarin‑language introduction to British university life, hosted by two British students, giving authentic, student‑to‑student insight into campus culture, academics, and daily life.

 

No Paid Promotion. Just Pure Creativity.

 

By launching a fully organic, creative video campaign,we became the first — and only — university to achieve top-performing results on both RED and Douyin simultaneously.

 

🚫 No ad spend

✅ 100% original content

🔥 Maximum engagement

 

Proof that when the content is right, it doesn’t need a boost —it leads the conversation on its own.

 
 
WeChat Content Marketing

Hand‑drawn style map of Birmingham
 

Driving Awareness → Engagement → Conversion Through Creative Storytelling Awareness

 

We transformed the student experience into a visually rich, diary-style narrative—blending authentic storytelling, hand-drawn illustrations, and high-quality photography.

 

This distinctive creative approach captured attention and positioned the university as relatable, student-centred, and emotionally engaging.

 

Engagement By presenting real thoughts, moments, and feelings, the content allowed prospective students to see themselves in the journey. This significantly increased content relevance, time spent viewing, and emotional connection—key factors influencing university consideration.

 

Conversion Impact Supported by targeted paid promotion, the campaign reached over 70,000 qualified prospective students within 48 hours, rapidly expanding brand visibility among high-value audiences. The creative assets continue to serve as reusable recruitment tools, supporting ongoing enquiry generation and maximising long-term marketing ROI.

 
 
 
WeChat marketing

Using a custom deck of playing cards to introduce the brand in a comprehensive, memorable way

This project featured a series of creatively designed cards using alphabet-based visuals, each representing key aspects of the University’s identity, strengths, and academic offerings.

 

Supported by targeted paid promotion, the campaign reached over 40,000 highly relevant prospective students within just 24 hours, rapidly increasing brand visibility and market awareness.

 

Through these visually engaging assets, the University’s highlights—including rankings, flagship programmes, and unique strengths—were effectively communicated to potential applicants.

 

To maximise conversion, a dedicated 1-to-1 enquiry management approach was implemented, enabling direct engagement with interested prospects and capturing qualified leads for recruitment follow-up.

 
 
wechat marketing
wechat marketing
wechat marketing
wechat marketing
wechat marketing
wechat marketing
wechat marketing
wechat marketing

Brand Strengths Gallery

 

A premium series of 30 visually engaging posters that translated the University’s rankings and reputational strengths into clear, student‑focused stories, designed to build trust and drive intent.

Backed by targeted paid promotion, the campaign reached 70,000+ high‑fit prospects in 48 hours, delivering rapid visibility and credibility lift. ROI was measured in cost‑efficient reach, stronger brand perception, and increased qualified inquiries from priority segments.

 
 
 

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